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£34.95
£34.95
Bendier, tougher and softer, the Xplorer Aktiv Knit is the perfect shoe for young adventurers taking their earliest steps. There is no better shoe to...
£34.95
Bendier, tougher and softer, the Xplorer Aktiv Knit is the perfect shoe for young adventurers taking their earliest steps. There is no better shoe to...
£14.99
Light and durable, bright and colourful, fitted yet flexible, BANZ Original See No Glare sunglasses provide all the loving protection that your babies need against...
Bobux IW Tidal Red
20%
£33.60 £42.00
£33.60 £42.00
A clean, simple design with contrasting white sole. The Tidal sandal is made from fast-drying leather, unlined at the front to optimise the quick-dry effect...
Bobux IW Zap II Yellow
20%
£34.40 £43.00
£34.40 £43.00
Under the bright yellow colourway of the leather Zap sandal is more than meets the eye! With a fast-drying leather upper, the toe of the...
£29.00
Crafted from a lightweight and breathable canvas, the Scamp is vegan-friendly and the perfect summer shoe for little Xplorers. With a durable, high-flex sole, and...
£29.00
Crafted from a lightweight and breathable canvas, the Scamp is vegan-friendly and the perfect summer shoe for little Xplorers. With a durable, high-flex sole, and...
Sold Out
Sold Out
Protect Baby's Hearing! Start baby out right with hearing protection habits that will last a lifetime and protect them from permanent noise-induced hearing damage! Makes...
Essie Reversible Dress, Aqua Indian Horse Essie Reversible Dress, Aqua Indian Horse
30%
2-in-1 summer dresses! This magically transforming Essie Reversible Dress has a fun characterful design on one side and a gorgeous all over print on the...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£47.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£47.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£51.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£51.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
Frugi Amber Applique Top India Ink/Bee
30%
Beautiful as can bee! This short-sleeved Amber Applique Top has a gorgeous Bumblebee character applique on the front with pretty floral embroidery and fun zig-zag...
Frugi Chambray Reversible hat, Soft White/Flowers Frugi Chambray Reversible hat, Soft White/Flowers
30%
This Chambray Reversible Hat from Frugi has a Ditsy Flower Valley all over print on one side and a Chambray design on the other side,...
Frugi Dolly Muslin Outfit
28%
Inspired by majestic Indian elephants, this two piece Dolly Muslin Outfit is super soft and lightweight making it perfect for keeping your little one cool...
£24.95
These NEW Explorer Wellington Boots from Frugi are made with PVC free natural rubber with a comfy cotton lining - great for keeping little feet...
These NEW Explorer Wellington Boots from Frugi are made with PVC free natural rubber with a comfy cotton lining - great for keeping little feet...
Frugi Fun Knee Tights, Jewel Spot/Bee Frugi Fun Knee Tights, Jewel Spot/Bee
30%
£8.40 £12.00
These knitted Fun Knee Tights from Frugi, in a Jewel Spot and Bee design with contrasting coloured heels and toes, are made from soft organic...
Frugi Grippy Socks 2 Pack, Duck Multipack Frugi Grippy Socks 2 Pack, Duck Multipack
30%
£8.40 £12.00
These terry Grippy Socks 2 Pack from Frugi are made from organic cotton with fab grippy soles, great for helping with those first steps! With...
Frugi Hallie Linen Dress, India Ink/Flowers Frugi Hallie Linen Dress, India Ink/Flowers
30%
This NEW Hallie Chambray Dress from Frugi is made from 100% organic cotton with 3D flower detailing at the bottom of the skirt. With a...
Frugi Harbour Swim Hat
30%
Organic Cotton Chambray & Organic Cotton Poplin The large brim is designed to keep your little one's head, face and ears well shaded and out...
Frugi Jess Party Dress: Allotment Days
30%
Perfect for warm summer days spent in the garden or on the beach, our gorgeous Jess Party Dress is ideal for keeping your little one...
Frugi Kian Knitted Jumper Frugi Kian Knitted Jumper
30%
£21.70 £31.00
£21.70 £31.00
Organic Cotton Knit A perfect extra layer of cosy warmth, this brand NEW lightweight Kian Knitted Jumper is made from 100% super soft organic cotton!...
Frugi Little Knitted Leggings, Rainbow Stripe/Truck Frugi Little Knitted Leggings, Rainbow Stripe/Truck
30%
Made from soft organic cotton, these comfy Little Knitted Leggings from Frugi are great for keeping little legs warm and cosy. In a Rainbow Stripe,...
Bee-utifully soft, breathable and absorbent, this brand NEW Marvellous Muslin is made from 100% organic cotton in Frugi's all-time favourite Buzzy Bee print. Excellent at...
Frugi Pretty Collar Body 2 Pack, Flower Multipack Frugi Pretty Collar Body 2 Pack, Flower Multipack
30%
This NEW short-sleeved Pretty Collar Body 2 Pack from Frugi is made from 100% organic cotton making it soft and gentle against babies' skin! With...
Frugi Reversible Hazy Hat, At the Taj Frugi Reversible Hazy Hat, At the Taj
20%
Get summer holiday ready with this 2-in-1 Reversible Hazy Hat! The large brim is great for helping to keep the sun off of your little...
Frugi Safia Smocked Dungaree, Ditsy Flower Valley Frugi Safia Smocked Dungaree, Ditsy Flower Valley
30%
These NEW Safia Smocked Dungarees from Frugi are made from lightweight and soft organic cotton in a Ditsy Flower Valley all over print, ideal for...
Frugi Spring Skater Dress, Bengal Bay Frugi Spring Skater Dress, Bengal Bay
30%
Designed specifically with little dancers in mind, this best-selling Spring Skater Dress has a gorgeous full circular skirt that is perfect for twirling and whirling!...
Frugi Spring Skater Dress, Rainbow Skies Frugi Spring Skater Dress, Rainbow Skies
30%
£20.30 £29.00
This short-sleeved Spring Skater Dress from Frugi has a fab full skirt that is perfect for twirls! Made from soft organic cotton in a Rainbow...
Frugi Tabitha Trapeze Dress, At the Taj Frugi Tabitha Trapeze Dress, At the Taj
30%
In a pretty all over print that is inspired by one of the most beautiful buildings to have ever been created, the Taj Mahal! Fully...
£42.50
Boy's comfortable flexible and breathable sneaker.
Girl's comfortable flexible and breathable sneaker.
Boy’s running-shoe-style sneaker with built-in lights.
Girl’s running-shoe-style sneaker with built-in lights.
£55.00
Girl's low-cut sneaker featuring a tennis-shoe vibe and breathable design with on-trend detailing.
Boy’s ultra-flexible low-cut sneaker ideal for leisure time pursuits.
£40.00
£50.00
Boy’s low-cut sneaker designed for everyday wear and drawing inspiration from ‘80s-style tennis-court shoes.
£42.50
Geox J WADER B. A - MESH NAVY/ORANGEFLUO Geox J WADER B. A - MESH NAVY/ORANGEFLUO
20%
£34.00 £42.50
Boy’s water-friendly sandal with a comfortable breathable design.
Kite Ele knit romper Grey marl Kite Ele knit romper Grey marl
30%
£21.70 £31.00
Our gorgeous lightweight knit romper is perfect for playing or snoozing. This classic grey marl option features a beautiful navy ele embroidery detail. It is...
Kite Farm play dress Navy Kite Farm play dress Navy
30%
£18.20 £26.00
£18.20 £26.00
Feel the fun with our farm play dress! Inspired by the happiness a day playing on the farm brings to little ones, we've created this...
Kite Farm play dungarees Navy Kite Farm play dungarees Navy
30%
£16.10 £23.00
Comfy, practical and so gorgeous, these lovely stretch jersey dungarees in our farm play all-over print with contrast yellow cuffs and trims are a favourite...
Kite Farm play jumper Blue Kite Farm play jumper Blue
30%
£19.60 £28.00
£19.60 £28.00
Have fun on the farm in our jumper! This midweight knitted number features a lovely intarsia tractor design, the perfect accompaniment for any little farm...
Kite Farm play leggings Navy Kite Farm play leggings Navy
30%
£9.10 £13.00
These great little leggings featuring our original farm play all-over print are a must-have for the season for boys and girls alike. Made from hard-wearing...
Kite Farm play t-shirt Rainbow Kite Farm play t-shirt Rainbow
30%
£11.20 £16.00
Calling all farmyard fans! Our bright farm play t-shirt features a very special appliqué tractor design with our unforgettable rainbow yarn dyed stripe fabric. Farmyard...
Kite Flower power t-shirt Rainbow Kite Flower power t-shirt Rainbow
30%
£12.60 £18.00
Our fun flower power t-shirt is the perfect companion for those days when you're looking for a dose of 'joie de vivre'! In our gorgeous...
Kite Knee patch joggers Green Kite Knee patch joggers Green
30%
£14.00 £20.00
Our clover green knee patch joggers are on-trend and ready for action! Our contrasting navy knee patches give a fun look whilst protecting your little...
Kite Little Boats Romper Kite Little Boats Romper
30%
£16.80 £24.00
£16.80 £24.00
Sail the seas in this classic, soft, and comfortable romper which is perfect for lovely little ones. Designed using a little boat all-over print in...
Kite Little Boats Sun Hat Kite Little Boats Sun Hat
30%
£10.50 £15.00
£10.50 £15.00
This lovely little boats sun hat in a breathable chambray fabric is a firm favourite this season. Fully reversible, with a versatile solid blue on...
Kite Little duck bodysuit Yellow Kite Little duck bodysuit Yellow
30%
£9.10 £13.00
Our adorable yolk yellow bodysuit with little duck appliqué detail is simple and special, perfect for your little one and wonderfully soft and comfy too....
Kite Octopus splash bodysuits Multi Kite Octopus splash bodysuits Multi
30%
Be ready for double the delight with our two great little bodysuits. This super soft set of baby vests (that work great as t-shirts!) are...
Here is the perfect baby blanket! In a gorgeously soft midweight knit it is designed for special new arrivals and will be treasured for a...
Here is the perfect baby blanket! In a gorgeously soft midweight knit it is designed for special new arrivals and will be treasured for a...
With our adorable yolk yellow pup and duck print on one side and pretty grey marl polka duck all-over print on one side, this adjustable...
Kite Polka duck dungarees Yellow Kite Polka duck dungarees Yellow
30%
£17.50 £25.00
We're quackers about these dungarees! With their adorable polka duck print they are so soft, comfy and versatile. With a little bit of stretch, popper...
Kite Polka duck hat Grey marl Kite Polka duck hat Grey marl
30%
Our adorable polka duck all-over print in grey marl creates the perfect look for this organic cotton hat with a turn-up cuff and cute ears....
Kite Polka duck sleepsuit Grey marl Kite Polka duck sleepsuit Grey marl
30%
Our adorable polka duck sleepsuit will have you quacking with delight! The zip opening makes dressing and changing speedy and simple. With cosy cuffs, integrated...
Kite Pup and duck muslins Cream Kite Pup and duck muslins Cream
30%
Combining looks and practicality these super useful organic muslins come in our coordinating unisex yolk yellow star, yolk yellow and pup and duck all-over print....
Kite Quay cardi Pink Kite Quay cardi Pink
30%
£19.60 £28.00
£19.60 £28.00
We absolutely adore this pink icing quay cardi and know it will become a favourite layer for the season. With a pretty stitch interest design...
Kite Rainbow jumper Rainbow Kite Rainbow jumper Rainbow
30%
£21.00 £30.00
£21.00 £30.00
What a showstopper! Our treasured rainbow jumper is super special, in a cosy, chunky knit with a coconut button raglan sleeve opening (up to and...
Here is the perfect baby blanket! In a gorgeously soft midweight knit it is designed for special new arrivals and will be treasured for a...
Kite Rainbow-Rex t-shirt Green Kite Rainbow-Rex t-shirt Green
30%
£11.20 £16.00
Did you know that Rex means king in Latin!? Any little king (or queen!) of the dinosaurs will love this friendly design of such an...
Kite Retro knit zippy Grey Kite Retro knit zippy Grey
30%
£21.00 £30.00
£21.00 £30.00
This trendy yet timeless style certainly brings cool vibes. A knitted 'bomber jacket' style, featuring a classic grey marl body with rainbow self knit sleeve...
Kite Sea Breeze bodysuit Cream Kite Sea Breeze bodysuit Cream
30%
£11.20 £16.00
Our sweet cream Sea Breeze bodysuit with delicate pink flower embroidery detail on a Peter Pan collar is oh so special, perfect for your little...
Kite Sea Breeze dungarees Pink Kite Sea Breeze dungarees Pink
30%
£16.10 £23.00
Our sweet Sea Breeze dungarees are so soft, comfy and versatile, they'll go with so much and are the perfect choice for little crawlers, walkers...
Kite Side stripe leggings Blue Kite Side stripe leggings Blue
30%
£9.10 £13.00
Our great little leggings feature rainbow striped taping on the sides for a splash of colour. These bonnie blue leggings are a must-have for this...
New! A lovely double layer organic cotton blanket featuring our fun splash stripe all-over print on one side and a soft cream towelling on the...
With our fun splish splash all-over print on one side and colourful splash stripe all-over print on the other, this adjustable organic cotton bib is...
Kite Splish splash hat Cream Kite Splish splash hat Cream
30%
£4.90 £7.00
Our fun splish splash all-over print creates the perfect look for this organic cotton hat with a turn-up cuff and cute ears. Complete the look...
£31.00
Featuring this season’s fun splish splash all-over print, our organic cotton jersey 1.5 tog sleep bag is made with all the detail you would expect....
Kite Splish splash sleepsuit Cream Kite Splish splash sleepsuit Cream
30%
£15.40 £22.00
Our colourful splish splash sleepsuit is a post bathtime delight! The zip opening makes dressing and changing speedy and simple. With cosy cuffs, integrated scratch...
Kite Wavy daisy dress Pink Kite Wavy daisy dress Pink
30%
£21.70 £31.00
£21.70 £31.00
Dream of days making daisy chains this season with our fabulous wavy daisy dress. Spot the colourful bunting stripe on one side and the pink...
Little Annie Applique Cardigan, Bumble Bee/Elephant Little Annie Applique Cardigan, Bumble Bee/Elephant
30%
£21.00 £30.00
This long-sleeved Little Annie Applique Cardigan from Frugi is made from 100% organic cotton in a Bumble Bee Yellow garter stitch. With an Elephant design...
These Lovely 2 Pack Muslins from Frugi, made from 100% organic cotton, are not only extra absorbent but they're also super soft on delicate skin....
These Lovely 2 Pack Muslins from Frugi, made from 100% organic cotton, are not only extra absorbent but they're also super soft on delicate skin....
Parsnip Dungaree Sheepdogs
30%
Based on Frugi's parsnip trouser specification the parsnip dungaree has turn down cuffs for extended wear. Adjustable shoulder fastening.
Parsnip Dungaree, Colbalt Big Cats Parsnip Dungaree, Colbalt Big Cats
30%
These Parsnip Dungarees from Frugi, in a Cobalt Big Cats all over print, are made from soft organic cotton. With button up shoulder straps, these...
Parsnip Pants, Indigo India Parsnip Pants, Indigo India
20%
An essential for little wardrobes, these classic Frugi Parsnip Pants are made from super soft organic cotton in an Indigo India all over print! Designed...
£52.95
£55.90
£49.90
£49.90
£51.90