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Salt-Water Original Adult Tan Salt-Water Original Adult Tan
20%
£52.00 £65.00
The tan Salt-Water was the first ever Salt-Water to come out of the Hoy workshop back in 1944. Over 75 years later and this iconic...
Salt-Water Original Adult Rose Gold Salt-Water Original Adult Rose Gold
20%
£52.00 £65.00
The Salt-Water Original in metallic rose gold starts in a child size 5 and runs all the way through to an adult size 9 -...
Salt-Water Original Child Shiny Fuchsia Salt-Water Original Child Shiny Fuchsia
20%
£44.00 £55.00
The Salt-Water Original Sandal in shiny fuchsia is part of our premium range and comes in a shiny patent finish with silver rust proof buckles. ...
£51.90
Frugi Chambray Reversible hat, Soft White/Flowers Frugi Chambray Reversible hat, Soft White/Flowers
30%
£10.50 £15.00
This Chambray Reversible Hat from Frugi has a Ditsy Flower Valley all over print on one side and a Chambray design on the other side,...
Boy’s ultra-flexible low-cut sneaker ideal for leisure time pursuits.
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
£10.99
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
Kite Rainbow-Rex t-shirt Green Kite Rainbow-Rex t-shirt Green
30%
£11.20 £16.00
Did you know that Rex means king in Latin!? Any little king (or queen!) of the dinosaurs will love this friendly design of such an...
Kite Farm play t-shirt Rainbow Kite Farm play t-shirt Rainbow
30%
£11.20 £16.00
Calling all farmyard fans! Our bright farm play t-shirt features a very special appliqué tractor design with our unforgettable rainbow yarn dyed stripe fabric. Farmyard...
Kite Little duck bodysuit Yellow Kite Little duck bodysuit Yellow
30%
£9.10 £13.00
Our adorable yolk yellow bodysuit with little duck appliqué detail is simple and special, perfect for your little one and wonderfully soft and comfy too....
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£6.00
Bee-utifully soft, breathable and absorbent, this brand NEW Marvellous Muslin is made from 100% organic cotton in Frugi's all-time favourite Buzzy Bee print. Excellent at...
£34.95
Bendier, tougher and softer, the Xplorer Aktiv Knit is the perfect shoe for young adventurers taking their earliest steps. There is no better shoe to...
Frugi Spring Skater Dress, Bengal Bay Frugi Spring Skater Dress, Bengal Bay
30%
£20.30 £29.00
Designed specifically with little dancers in mind, this best-selling Spring Skater Dress has a gorgeous full circular skirt that is perfect for twirling and whirling!...
Frugi Harbour Swim Hat
30%
£9.80 £14.00
£9.80 £14.00
Organic Cotton Chambray & Organic Cotton Poplin The large brim is designed to keep your little one's head, face and ears well shaded and out...
Frugi Dolly Muslin Outfit
28%
£23.20 £29.00
£23.20 £29.00
Inspired by majestic Indian elephants, this two piece Dolly Muslin Outfit is super soft and lightweight making it perfect for keeping your little one cool...
Salt-Water Original Adult Shiny Yellow Salt-Water Original Adult Shiny Yellow
20%
£52.00 £65.00
The first model to come out of the Salt-Water Sandals workshop in 1944, the Original is defined by its little way stitched rubber sole and...
Salt-Water Original Adult Gold Salt-Water Original Adult Gold
20%
The Salt-Water Original in gold is part of our premium range and comes in a lovely pale metallic finish. A comfortable and fashion forward strappy...
Salt-Water Original Youth Shiny Yellow Salt-Water Original Youth Shiny Yellow
20%
£44.00 £55.00
The first model to come out of the Salt-Water Sandals workshop in 1944, the Original is defined by its little way stitched rubber sole and...
Salt-Water Original Youth Rose Gold Salt-Water Original Youth Rose Gold
20%
£44.00 £55.00
The Salt-Water Original in metallic rose gold starts in a child size 5 and runs all the way through to an adult size 9 -...
Salt-Water Original Child Shiny Yellow Salt-Water Original Child Shiny Yellow
20%
£44.00 £55.00
The first model to come out of the Salt-Water Sandals workshop in 1944, the Original is defined by its little way stitched rubber sole and...
Salt-Water Shark Child Navy Salt-Water Shark Child Navy
20%
£39.96 £49.95
£39.96 £49.95
The Shark is a traditional closed toe fisherman sandal. As with all sandals in the Sun-San Sandal range its features include, waterproof leather uppers, adjustable...
Geox J WADER B. A - MESH NAVY/ORANGEFLUO Geox J WADER B. A - MESH NAVY/ORANGEFLUO
20%
£34.00 £42.50
Boy’s water-friendly sandal with a comfortable breathable design.
Boy’s running-shoe-style sneaker with built-in lights.
£29.00
Crafted from a lightweight and breathable canvas, the Scamp is vegan-friendly and the perfect summer shoe for little Xplorers. With a durable, high-flex sole, and...
£49.90
£29.00
Crafted from a lightweight and breathable canvas, the Scamp is vegan-friendly and the perfect summer shoe for little Xplorers. With a durable, high-flex sole, and...
Frugi Hallie Linen Dress, India Ink/Flowers Frugi Hallie Linen Dress, India Ink/Flowers
30%
£22.40 £32.00
This NEW Hallie Chambray Dress from Frugi is made from 100% organic cotton with 3D flower detailing at the bottom of the skirt. With a...
Frugi Safia Smocked Dungaree, Ditsy Flower Valley Frugi Safia Smocked Dungaree, Ditsy Flower Valley
30%
£18.20 £26.00
These NEW Safia Smocked Dungarees from Frugi are made from lightweight and soft organic cotton in a Ditsy Flower Valley all over print, ideal for...
£10.99
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
Kite Retro knit zippy Grey Kite Retro knit zippy Grey
30%
£21.00 £30.00
£21.00 £30.00
This trendy yet timeless style certainly brings cool vibes. A knitted 'bomber jacket' style, featuring a classic grey marl body with rainbow self knit sleeve...
Kite Farm play dungarees Navy Kite Farm play dungarees Navy
30%
£16.10 £23.00
Comfy, practical and so gorgeous, these lovely stretch jersey dungarees in our farm play all-over print with contrast yellow cuffs and trims are a favourite...
Kite Farm play dress Navy Kite Farm play dress Navy
30%
£18.20 £26.00
£18.20 £26.00
Feel the fun with our farm play dress! Inspired by the happiness a day playing on the farm brings to little ones, we've created this...
Kite Polka duck dungarees Yellow Kite Polka duck dungarees Yellow
30%
£17.50 £25.00
We're quackers about these dungarees! With their adorable polka duck print they are so soft, comfy and versatile. With a little bit of stretch, popper...
Kite Polka duck sleepsuit Grey marl Kite Polka duck sleepsuit Grey marl
30%
£15.40 £22.00
Our adorable polka duck sleepsuit will have you quacking with delight! The zip opening makes dressing and changing speedy and simple. With cosy cuffs, integrated...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
The National Trust Grippy Socks 2 Pack Puffin
30%
£8.40 £12.00
Frugi have teamed up with the National Trust to create an exclusive range for little ones inspired by the coastlines in the charity's care! This...
Little Annie Applique Cardigan, Bumble Bee/Elephant Little Annie Applique Cardigan, Bumble Bee/Elephant
30%
£21.00 £30.00
This long-sleeved Little Annie Applique Cardigan from Frugi is made from 100% organic cotton in a Bumble Bee Yellow garter stitch. With an Elephant design...
Kite Little Boats Sun Hat Kite Little Boats Sun Hat
30%
£10.50 £15.00
£10.50 £15.00
This lovely little boats sun hat in a breathable chambray fabric is a firm favourite this season. Fully reversible, with a versatile solid blue on...
Frugi Tabitha Trapeze Dress, At the Taj Frugi Tabitha Trapeze Dress, At the Taj
30%
£21.70 £31.00
In a pretty all over print that is inspired by one of the most beautiful buildings to have ever been created, the Taj Mahal! Fully...
Salt-Water Original Adult Claret Salt-Water Original Adult Claret
20%
£52.00 £65.00
Our Salt-Water Original Sandal is defined by its little way hand stitched sole and signature plaited leather upper. All Salt-Waters come with rust proof buckles,...
Salt-Water Original Child Rose Gold Salt-Water Original Child Rose Gold
20%
£44.00 £55.00
The Salt-Water Original in metallic rose gold starts in a child size 5 and runs all the way through to an adult size 9 -...
Salt-Water Surfer Youth Pewter Salt-Water Surfer Youth Pewter
20%
£44.00 £55.00
The Surfer comes in several lovely colours, and a range of finishes including shiny patent and metallic leather. The Surfer pewter is your classic two...
Salt-Water Surfer Youth Mustard Salt-Water Surfer Youth Mustard
20%
£44.00 £55.00
Now available in mustard - a subtle pop of colour to suit all skin tones - our Sun-San Surfer sandal is the perfect all-rounder water...
Salt-Water Sweetheart Child Rose Gold Salt-Water Sweetheart Child Rose Gold
20%
£39.96 £49.95
Meet the Sun-San Sweetheart in rose gold - a pretty girls sandal with heart shape cut-outs and scalloped edges. The entire Sun-San Sandal range comes...
£54.95
£42.50
Girl's comfortable flexible and breathable sneaker.
£55.00
Girl's low-cut sneaker featuring a tennis-shoe vibe and breathable design with on-trend detailing.
£47.00
£49.80
Bobux IW Tidal Red
20%
£33.60 £42.00
£33.60 £42.00
A clean, simple design with contrasting white sole. The Tidal sandal is made from fast-drying leather, unlined at the front to optimise the quick-dry effect...
Bobux IW Zap II Yellow
20%
£34.40 £43.00
£34.40 £43.00
Under the bright yellow colourway of the leather Zap sandal is more than meets the eye! With a fast-drying leather upper, the toe of the...
Frugi Grippy Socks 2 Pack, Duck Multipack Frugi Grippy Socks 2 Pack, Duck Multipack
30%
£8.40 £12.00
These terry Grippy Socks 2 Pack from Frugi are made from organic cotton with fab grippy soles, great for helping with those first steps! With...
Frugi Little Knitted Leggings, Rainbow Stripe/Truck Frugi Little Knitted Leggings, Rainbow Stripe/Truck
30%
£9.80 £14.00
Made from soft organic cotton, these comfy Little Knitted Leggings from Frugi are great for keeping little legs warm and cosy. In a Rainbow Stripe,...
Frugi Pretty Collar Body 2 Pack, Flower Multipack Frugi Pretty Collar Body 2 Pack, Flower Multipack
30%
£16.80 £24.00
This NEW short-sleeved Pretty Collar Body 2 Pack from Frugi is made from 100% organic cotton making it soft and gentle against babies' skin! With...
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
Kite Flower power t-shirt Rainbow Kite Flower power t-shirt Rainbow
30%
£11.20 £16.00
Our fun flower power t-shirt is the perfect companion for those days when you're looking for a dose of 'joie de vivre'! In our gorgeous...
Kite Farm play jumper Blue Kite Farm play jumper Blue
30%
£19.60 £28.00
£19.60 £28.00
Have fun on the farm in our jumper! This midweight knitted number features a lovely intarsia tractor design, the perfect accompaniment for any little farm...
Kite Sea Breeze dungarees Pink Kite Sea Breeze dungarees Pink
30%
£16.10 £23.00
Our sweet Sea Breeze dungarees are so soft, comfy and versatile, they'll go with so much and are the perfect choice for little crawlers, walkers...
Kite Ele knit romper Grey marl Kite Ele knit romper Grey marl
30%
£21.70 £31.00
Our gorgeous lightweight knit romper is perfect for playing or snoozing. This classic grey marl option features a beautiful navy ele embroidery detail. It is...
Kite Splish splash sleepsuit Cream Kite Splish splash sleepsuit Cream
30%
£15.40 £22.00
Our colourful splish splash sleepsuit is a post bathtime delight! The zip opening makes dressing and changing speedy and simple. With cosy cuffs, integrated scratch...
Kite Polka duck hat Grey marl Kite Polka duck hat Grey marl
30%
£4.90 £7.00
Our adorable polka duck all-over print in grey marl creates the perfect look for this organic cotton hat with a turn-up cuff and cute ears....
Kite Pup and duck muslins Cream Kite Pup and duck muslins Cream
30%
Combining looks and practicality these super useful organic muslins come in our coordinating unisex yolk yellow star, yolk yellow and pup and duck all-over print....
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
Parsnip Pants, Indigo India Parsnip Pants, Indigo India
20%
£15.20 £19.00
£15.20 £19.00
An essential for little wardrobes, these classic Frugi Parsnip Pants are made from super soft organic cotton in an Indigo India all over print! Designed...
Parsnip Dungaree, Colbalt Big Cats Parsnip Dungaree, Colbalt Big Cats
30%
£16.80 £24.00
These Parsnip Dungarees from Frugi, in a Cobalt Big Cats all over print, are made from soft organic cotton. With button up shoulder straps, these...
£15.99
£15.99
Protect Baby's Hearing! Start baby out right with hearing protection habits that will last a lifetime and protect them from permanent noise-induced hearing damage! Makes...
£14.99
Light and durable, bright and colourful, fitted yet flexible, BANZ Original See No Glare sunglasses provide all the loving protection that your babies need against...
Kite Little Boats Romper Kite Little Boats Romper
30%
£16.80 £24.00
£16.80 £24.00
Sail the seas in this classic, soft, and comfortable romper which is perfect for lovely little ones. Designed using a little boat all-over print in...
Frugi Grippy Socks 2 Pack, Duck Multipack Frugi Grippy Socks 2 Pack, Duck Multipack
30%
£8.40 £12.00
90% Organic Cotton, 8% Polyamide, 2% Elastane With grippy prints on the soles, these socks are great for helping with your little one's very fist...
Frugi Kian Knitted Jumper Frugi Kian Knitted Jumper
30%
£21.70 £31.00
£21.70 £31.00
Organic Cotton Knit A perfect extra layer of cosy warmth, this brand NEW lightweight Kian Knitted Jumper is made from 100% super soft organic cotton!...
This versatile Pop-in playmat is your space any place, whether it is thirty minutes of tummy time at home or a family picnic to the...
Salt-Water Original Adult Navy Salt-Water Original Adult Navy
20%
£52.00 £65.00
The first model to come out of Walter Hoys workshop in 1944, the Original Salt-Water Sandal stands out from other summer sandals with its waterproof...
Salt-Water Original Adult Red Salt-Water Original Adult Red
20%
£52.00 £65.00
The red Salt-Water is one of the most popular colours and is the perfect summer sandal for all. Great paired with a pair of jeans...
Salt-Water Original Child Mustard Salt-Water Original Child Mustard
20%
£39.96 £49.95
The first Salt-Water Sandal to be released in the 1940s, the Salt-Water Original is defined by its hand stitched, super comfortable rubber sole topped with...
Salt-Water Original Adult Olive Salt-Water Original Adult Olive
20%
£52.00 £65.00
This olive green tone works perfectly on our classic tan sole with glistening gold buckle. The Original is the first model to come out of...
Salt-Water Shark Child Red Salt-Water Shark Child Red
20%
£39.96 £49.95
£39.96 £49.95
Our signature red Shark sandal looks great on both boys and girls and gives a pop of colour to any outfit. The Shark features a...
Salt-Water Original Adult Pewter Salt-Water Original Adult Pewter
20%
£52.00 £65.00
Meet the Salt-Water Original in pewter. This gun metal silver is an updated twist on our traditional silver metallic and will cause some serious sandal...
Salt-Water Original Adult Silver Salt-Water Original Adult Silver
20%
£52.00 £65.00
The silver Original is the official Marine Conservation Society sandal with  10% of all Salt-water profits going directly to our amazing charity partner. It is part...
Salt-Water Swimmer Child Rose Gold Salt-Water Swimmer Child Rose Gold
20%
£39.96 £49.95
The Swimmer features a woven leather toe with buckled ankle strap for easy adjustment. Based on the original Salt-Water Sandals design that has been around...
Salt-Water Sweetheart Youth Red Salt-Water Sweetheart Youth Red
20%
£39.96 £49.95
Our entire Sun-San Sandal range is made with 100% waterproof leather, rust proof buckles and comes on a bouncy soft sole. The Sweetheart is a...
Salt-Water Sweetheart Child Red Salt-Water Sweetheart Child Red
20%
£36.00 £45.00
The entire Sun-San Sandal range is made with 100% waterproof leather, rust proof buckles and comes on a bouncy soft sole. The Sweetheart is a...
Salt-Water Sweetheart Child Shiny Yellow Salt-Water Sweetheart Child Shiny Yellow
20%
£39.96 £49.95
The Sweetheart Shiny Yellow sandal is your classic two strap, double buckle Jesus sandal - perfect for adjusting to wide or narrow feet. It comes...
Ricosta EBI Nautic
20%
£39.96 £49.95
£39.96 £49.95
Ricosta EBI Senf
20%
£39.96 £49.95
£39.96 £49.95
£40.00
Girl’s running-shoe-style sneaker with built-in lights.
£42.50
Boy's comfortable flexible and breathable sneaker.
£54.90
£52.95
£54.90
£55.90
£49.95
£48.50
£61.50
£57.95