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£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£10.99
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
£10.99
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
Kite Farm play t-shirt Rainbow Kite Farm play t-shirt Rainbow
40%
£9.60 £16.00
Calling all farmyard fans! Our bright farm play t-shirt features a very special appliqué tractor design with our unforgettable rainbow yarn dyed stripe fabric. Farmyard...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
Salt-Water Original Adult Tan Salt-Water Original Adult Tan
20%
£52.00 £65.00
The tan Salt-Water was the first ever Salt-Water to come out of the Hoy workshop back in 1944. Over 75 years later and this iconic...
Salt-Water Original Adult Rose Gold Salt-Water Original Adult Rose Gold
20%
The Salt-Water Original in metallic rose gold starts in a child size 5 and runs all the way through to an adult size 9 -...
Boy’s ultra-flexible low-cut sneaker ideal for leisure time pursuits.
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
Kite Farm play dungarees Navy Kite Farm play dungarees Navy
40%
£13.80 £23.00
Comfy, practical and so gorgeous, these lovely stretch jersey dungarees in our farm play all-over print with contrast yellow cuffs and trims are a favourite...
Kite Rainbow-Rex t-shirt Green Kite Rainbow-Rex t-shirt Green
40%
£10.80 £18.00
Did you know that Rex means king in Latin!? Any little king (or queen!) of the dinosaurs will love this friendly design of such an...
Kite Polka duck dungarees Yellow Kite Polka duck dungarees Yellow
40%
We're quackers about these dungarees! With their adorable polka duck print they are so soft, comfy and versatile. With a little bit of stretch, popper...
The National Trust Grippy Socks 2 Pack Puffin
40%
£7.20 £12.00
Frugi have teamed up with the National Trust to create an exclusive range for little ones inspired by the coastlines in the charity's care! This...
Salt-Water Original Youth Rose Gold Salt-Water Original Youth Rose Gold
20%
£44.00 £55.00
The Salt-Water Original in metallic rose gold starts in a child size 5 and runs all the way through to an adult size 9 -...
Salt-Water Original Child Shiny Fuchsia Salt-Water Original Child Shiny Fuchsia
20%
£44.00 £55.00
The Salt-Water Original Sandal in shiny fuchsia is part of our premium range and comes in a shiny patent finish with silver rust proof buckles. ...
£42.50
£50.00
Boy’s low-cut sneaker designed for everyday wear and drawing inspiration from ‘80s-style tennis-court shoes.
£51.90
£49.95
£57.95
£49.95
Kite Knee patch joggers Green Kite Knee patch joggers Green
40%
£13.20 £22.00
Our clover green knee patch joggers are on-trend and ready for action! Our contrasting navy knee patches give a fun look whilst protecting your little...
Kite Octopus splash bodysuits Multi Kite Octopus splash bodysuits Multi
30%
Be ready for double the delight with our two great little bodysuits. This super soft set of baby vests (that work great as t-shirts!) are...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
Salt-Water Original Adult Pewter Salt-Water Original Adult Pewter
20%
£52.00 £65.00
Meet the Salt-Water Original in pewter. This gun metal silver is an updated twist on our traditional silver metallic and will cause some serious sandal...
£54.95
£40.00
£49.90
£10.99
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
Kite Rainbow jumper Rainbow Kite Rainbow jumper Rainbow
40%
£18.00 £30.00
£18.00 £30.00
What a showstopper! Our treasured rainbow jumper is super special, in a cosy, chunky knit with a coconut button raglan sleeve opening (up to and...
Kite Little duck bodysuit Yellow Kite Little duck bodysuit Yellow
40%
£7.80 £13.00
Our adorable yolk yellow bodysuit with little duck appliqué detail is simple and special, perfect for your little one and wonderfully soft and comfy too....
£34.95
Bendier, tougher and softer, the Xplorer Aktiv Knit is the perfect shoe for young adventurers taking their earliest steps. There is no better shoe to...
£48.50
Kite Little Boats Romper Kite Little Boats Romper
40%
£14.40 £24.00
£14.40 £24.00
Sail the seas in this classic, soft, and comfortable romper which is perfect for lovely little ones. Designed using a little boat all-over print in...
Frugi Kian Knitted Jumper Frugi Kian Knitted Jumper
40%
£18.60 £31.00
£18.60 £31.00
Organic Cotton Knit A perfect extra layer of cosy warmth, this brand NEW lightweight Kian Knitted Jumper is made from 100% super soft organic cotton!...
Salt-Water Original Adult Shiny Yellow Salt-Water Original Adult Shiny Yellow
20%
£52.00 £65.00
The first model to come out of the Salt-Water Sandals workshop in 1944, the Original is defined by its little way stitched rubber sole and...
Salt-Water Original Adult Gold Salt-Water Original Adult Gold
20%
The Salt-Water Original in gold is part of our premium range and comes in a lovely pale metallic finish. A comfortable and fashion forward strappy...
Salt-Water Original Youth Shiny Yellow Salt-Water Original Youth Shiny Yellow
20%
£44.00 £55.00
The first model to come out of the Salt-Water Sandals workshop in 1944, the Original is defined by its little way stitched rubber sole and...
Salt-Water Original Child Shiny Yellow Salt-Water Original Child Shiny Yellow
20%
£44.00 £55.00
The first model to come out of the Salt-Water Sandals workshop in 1944, the Original is defined by its little way stitched rubber sole and...
Salt-Water Shark Child Navy Salt-Water Shark Child Navy
20%
£39.96 £49.95
£39.96 £49.95
The Shark is a traditional closed toe fisherman sandal. As with all sandals in the Sun-San Sandal range its features include, waterproof leather uppers, adjustable...
£45.95
£54.95
£49.95
Geox J WADER B. A - MESH NAVY/ORANGEFLUO Geox J WADER B. A - MESH NAVY/ORANGEFLUO
20%
£34.00 £42.50
Boy’s water-friendly sandal with a comfortable breathable design.
Girl's comfortable flexible and breathable sneaker.
£55.00
Girl's low-cut sneaker featuring a tennis-shoe vibe and breathable design with on-trend detailing.
Boy’s running-shoe-style sneaker with built-in lights.
Boy's comfortable flexible and breathable sneaker.
£29.00
Crafted from a lightweight and breathable canvas, the Scamp is vegan-friendly and the perfect summer shoe for little Xplorers. With a durable, high-flex sole, and...
£54.90
£54.90
£49.95
£57.95
£48.50
£29.00
Crafted from a lightweight and breathable canvas, the Scamp is vegan-friendly and the perfect summer shoe for little Xplorers. With a durable, high-flex sole, and...
Frugi Grippy Socks 2 Pack, Duck Multipack Frugi Grippy Socks 2 Pack, Duck Multipack
40%
£7.20 £12.00
These terry Grippy Socks 2 Pack from Frugi are made from organic cotton with fab grippy soles, great for helping with those first steps! With...
Frugi Fun Knee Tights, Jewel Spot/Bee Frugi Fun Knee Tights, Jewel Spot/Bee
40%
£7.20 £12.00
These knitted Fun Knee Tights from Frugi, in a Jewel Spot and Bee design with contrasting coloured heels and toes, are made from soft organic...
Kite Retro knit zippy Grey Kite Retro knit zippy Grey
40%
£18.00 £30.00
£18.00 £30.00
This trendy yet timeless style certainly brings cool vibes. A knitted 'bomber jacket' style, featuring a classic grey marl body with rainbow self knit sleeve...
Kite Side stripe leggings Blue Kite Side stripe leggings Blue
40%
£7.80 £13.00
Our great little leggings feature rainbow striped taping on the sides for a splash of colour. These bonnie blue leggings are a must-have for this...
Kite Flower power t-shirt Rainbow Kite Flower power t-shirt Rainbow
40%
£10.80 £18.00
Our fun flower power t-shirt is the perfect companion for those days when you're looking for a dose of 'joie de vivre'! In our gorgeous...
Kite Farm play dress Navy Kite Farm play dress Navy
40%
£15.60 £26.00
£15.60 £26.00
Feel the fun with our farm play dress! Inspired by the happiness a day playing on the farm brings to little ones, we've created this...
Kite Ele knit romper Grey marl Kite Ele knit romper Grey marl
40%
£18.60 £31.00
Our gorgeous lightweight knit romper is perfect for playing or snoozing. This classic grey marl option features a beautiful navy ele embroidery detail. It is...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
Little Annie Applique Cardigan, Bumble Bee/Elephant Little Annie Applique Cardigan, Bumble Bee/Elephant
40%
£18.00 £30.00
This long-sleeved Little Annie Applique Cardigan from Frugi is made from 100% organic cotton in a Bumble Bee Yellow garter stitch. With an Elephant design...
Lovely 2 Pack Muslin, Elephant Multipack Lovely 2 Pack Muslin, Elephant Multipack
40%
£7.20 £12.00
These Lovely 2 Pack Muslins from Frugi, made from 100% organic cotton, are not only extra absorbent but they're also super soft on delicate skin....
£48.50
Kite Little Boats Sun Hat Kite Little Boats Sun Hat
40%
£9.00 £15.00
£9.00 £15.00
This lovely little boats sun hat in a breathable chambray fabric is a firm favourite this season. Fully reversible, with a versatile solid blue on...
Salt-Water Original Adult Red Salt-Water Original Adult Red
20%
£52.00 £65.00
The red Salt-Water is one of the most popular colours and is the perfect summer sandal for all. Great paired with a pair of jeans...
Salt-Water Original Adult Claret Salt-Water Original Adult Claret
20%
£52.00 £65.00
Our Salt-Water Original Sandal is defined by its little way hand stitched sole and signature plaited leather upper. All Salt-Waters come with rust proof buckles,...
Salt-Water Original Child Rose Gold Salt-Water Original Child Rose Gold
20%
£44.00 £55.00
The Salt-Water Original in metallic rose gold starts in a child size 5 and runs all the way through to an adult size 9 -...
Salt-Water Surfer Youth Pewter Salt-Water Surfer Youth Pewter
20%
£44.00 £55.00
The Surfer comes in several lovely colours, and a range of finishes including shiny patent and metallic leather. The Surfer pewter is your classic two...
Salt-Water Original Adult Silver Salt-Water Original Adult Silver
20%
£52.00 £65.00
The silver Original is the official Marine Conservation Society sandal with  10% of all Salt-water profits going directly to our amazing charity partner. It is part...
Salt-Water Original Adult Mustard Salt-Water Original Adult Mustard
20%
£52.00 £65.00
The first Salt-Water Sandal to be released in the 1940s, the Salt-Water Original is defined by its hand stitched, super comfortable rubber sole topped with...
Salt-Water Surfer Youth Mustard Salt-Water Surfer Youth Mustard
20%
£44.00 £55.00
Now available in mustard - a subtle pop of colour to suit all skin tones - our Sun-San Surfer sandal is the perfect all-rounder water...
Salt-Water Sweetheart Child Rose Gold Salt-Water Sweetheart Child Rose Gold
20%
£39.96 £49.95
Meet the Sun-San Sweetheart in rose gold - a pretty girls sandal with heart shape cut-outs and scalloped edges. The entire Sun-San Sandal range comes...
Ricosta EBI Nautic
20%
£39.96 £49.95
£39.96 £49.95
Girl’s running-shoe-style sneaker with built-in lights.
£42.50
£47.00
£49.80
£52.95
£55.90
£49.95
£49.95
£48.50
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
Kite Farm play leggings Navy Kite Farm play leggings Navy
40%
£7.80 £13.00
These great little leggings featuring our original farm play all-over print are a must-have for the season for boys and girls alike. Made from hard-wearing...
Kite Sea Breeze dungarees Pink Kite Sea Breeze dungarees Pink
40%
£13.80 £23.00
Our sweet Sea Breeze dungarees are so soft, comfy and versatile, they'll go with so much and are the perfect choice for little crawlers, walkers...
Kite Splish splash sleepsuit Cream Kite Splish splash sleepsuit Cream
40%
£13.20 £22.00
Our colourful splish splash sleepsuit is a post bathtime delight! The zip opening makes dressing and changing speedy and simple. With cosy cuffs, integrated scratch...
Kite Splish splash sleep bag Cream Kite Splish splash sleep bag Cream
40%
Featuring this season’s fun splish splash all-over print, our organic cotton jersey 1.5 tog sleep bag is made with all the detail you would expect....
£47.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£51.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
Lovely 2 Pack Muslin, Big Cat Multipack Lovely 2 Pack Muslin, Big Cat Multipack
40%
£7.20 £12.00
These Lovely 2 Pack Muslins from Frugi, made from 100% organic cotton, are not only extra absorbent but they're also super soft on delicate skin....
£34.95
£34.95
Bendier, tougher and softer, the Xplorer Aktiv Knit is the perfect shoe for young adventurers taking their earliest steps. There is no better shoe to...
£48.50
£48.50