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£10.99
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
£10.99
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
£69.95
The tan Salt-Water was the first ever Salt-Water to come out of the Hoy workshop back in 1944. Over 75 years later and this iconic...
£69.95
The Salt-Water Original in metallic rose gold starts in a child size 5 and runs all the way through to an adult size 9 -...
£49.95
Kite Farm play t-shirt Rainbow Kite Farm play t-shirt Rainbow
40%
£10.80 £18.00
Calling all farmyard fans! Our bright farm play t-shirt features a very special appliqué tractor design with our unforgettable rainbow yarn dyed stripe fabric. Farmyard...
£55.00
The Salt-Water Original in metallic rose gold starts in a child size 5 and runs all the way through to an adult size 9 -...
£49.95
Boy’s ultra-flexible low-cut sneaker ideal for leisure time pursuits.
£40.00
£51.90
£52.95
TotsBots reusable swim nappies allow your baby to do some serious splashing in the water; beside the seaside, or in the paddling pool  - It's the best...
Kite Knee patch joggers Green Kite Knee patch joggers Green
40%
Our clover green knee patch joggers are on-trend and ready for action! Our contrasting navy knee patches give a fun look whilst protecting your little...
Kite Farm play dungarees Navy Kite Farm play dungarees Navy
40%
£13.80 £23.00
Comfy, practical and so gorgeous, these lovely stretch jersey dungarees in our farm play all-over print with contrast yellow cuffs and trims are a favourite...
Kite Rainbow-Rex t-shirt Green Kite Rainbow-Rex t-shirt Green
40%
£10.80 £18.00
Did you know that Rex means king in Latin!? Any little king (or queen!) of the dinosaurs will love this friendly design of such an...
Kite Polka duck dungarees Yellow Kite Polka duck dungarees Yellow
40%
We're quackers about these dungarees! With their adorable polka duck print they are so soft, comfy and versatile. With a little bit of stretch, popper...
£12.00
Frugi have teamed up with the National Trust to create an exclusive range for little ones inspired by the coastlines in the charity's care! This...
£48.50
£55.00
The Salt-Water Original Sandal in shiny fuchsia is part of our premium range and comes in a shiny patent finish with silver rust proof buckles. ...
£69.95
The silver Original is the official Marine Conservation Society sandal with  10% of all Salt-water profits going directly to our amazing charity partner. It is part...
£49.95
The Shark is a traditional closed toe fisherman sandal. As with all sandals in the Sun-San Sandal range its features include, waterproof leather uppers, adjustable...
£49.95
The Swimmer features a woven leather toe with buckled ankle strap for easy adjustment. Based on the original Salt-Water Sandals design that has been around...
£45.95
£42.50
£50.00
Boy’s low-cut sneaker designed for everyday wear and drawing inspiration from ‘80s-style tennis-court shoes.
Boy's comfortable flexible and breathable sneaker.
£54.90
£57.95
Kite Sea Breeze dungarees Pink Kite Sea Breeze dungarees Pink
40%
£13.80 £23.00
Our sweet Sea Breeze dungarees are so soft, comfy and versatile, they'll go with so much and are the perfect choice for little crawlers, walkers...
Kite Octopus splash bodysuits Multi Kite Octopus splash bodysuits Multi
30%
Be ready for double the delight with our two great little bodysuits. This super soft set of baby vests (that work great as t-shirts!) are...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£48.50
£14.99
Light and durable, bright and colourful, fitted yet flexible, BANZ Original See No Glare sunglasses provide all the loving protection that your babies need against...
Kite Little Boats Romper Kite Little Boats Romper
40%
Sail the seas in this classic, soft, and comfortable romper which is perfect for lovely little ones. Designed using a little boat all-over print in...
£65.00
Meet the Salt-Water Original in pewter. This gun metal silver is an updated twist on our traditional silver metallic and will cause some serious sandal...
Meet the Sun-San Sweetheart in rose gold - a pretty girls sandal with heart shape cut-outs and scalloped edges. The entire Sun-San Sandal range comes...
£49.95
£54.95
£55.00
Girl's low-cut sneaker featuring a tennis-shoe vibe and breathable design with on-trend detailing.
Boy’s running-shoe-style sneaker with built-in lights.
£42.50
£49.90
£54.90
Kite Retro knit zippy Grey Kite Retro knit zippy Grey
40%
This trendy yet timeless style certainly brings cool vibes. A knitted 'bomber jacket' style, featuring a classic grey marl body with rainbow self knit sleeve...
Kite Side stripe leggings Blue Kite Side stripe leggings Blue
40%
£9.00 £15.00
Our great little leggings feature rainbow striped taping on the sides for a splash of colour. These bonnie blue leggings are a must-have for this...
£30.00
What a showstopper! Our treasured rainbow jumper is super special, in a cosy, chunky knit with a coconut button raglan sleeve opening (up to and...
Kite Wavy daisy dress Pink Kite Wavy daisy dress Pink
40%
Dream of days making daisy chains this season with our fabulous wavy daisy dress. Spot the colourful bunting stripe on one side and the pink...
Kite Farm play dress Navy Kite Farm play dress Navy
40%
£16.80 £28.00
£16.80 £28.00
Feel the fun with our farm play dress! Inspired by the happiness a day playing on the farm brings to little ones, we've created this...
Kite Little duck bodysuit Yellow Kite Little duck bodysuit Yellow
40%
£7.80 £13.00
Our adorable yolk yellow bodysuit with little duck appliqué detail is simple and special, perfect for your little one and wonderfully soft and comfy too....
£51.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£34.95
Bendier, tougher and softer, the Xplorer Aktiv Knit is the perfect shoe for young adventurers taking their earliest steps. There is no better shoe to...
£48.50
£48.50
£31.00
Organic Cotton Knit A perfect extra layer of cosy warmth, this brand NEW lightweight Kian Knitted Jumper is made from 100% super soft organic cotton!...
£69.95
The first model to come out of Walter Hoys workshop in 1944, the Original Salt-Water Sandal stands out from other summer sandals with its waterproof...
£65.00
The first model to come out of the Salt-Water Sandals workshop in 1944, the Original is defined by its little way stitched rubber sole and...
The Salt-Water Original in gold is part of our premium range and comes in a lovely pale metallic finish. A comfortable and fashion forward strappy...
£55.00
The first model to come out of the Salt-Water Sandals workshop in 1944, the Original is defined by its little way stitched rubber sole and...
£55.00
The first model to come out of the Salt-Water Sandals workshop in 1944, the Original is defined by its little way stitched rubber sole and...
£69.95
A classic sandal design in a fresh, neutral tone - you can't go wrong with the Salt-Water Original in white. This was the first model...
£55.00
The Surfer comes in several lovely colours, and a range of finishes including shiny patent and metallic leather. The Surfer pewter is your classic two...
£49.95
The Sweetheart Shiny Yellow sandal is your classic two strap, double buckle Jesus sandal - perfect for adjusting to wide or narrow feet. It comes...
£54.95
£42.50
Boy’s water-friendly sandal with a comfortable breathable design.
Girl's comfortable flexible and breathable sneaker.
£29.00
Crafted from a lightweight and breathable canvas, the Scamp is vegan-friendly and the perfect summer shoe for little Xplorers. With a durable, high-flex sole, and...
£48.50
£57.95
£48.50
£49.95
£48.50
£29.00
Crafted from a lightweight and breathable canvas, the Scamp is vegan-friendly and the perfect summer shoe for little Xplorers. With a durable, high-flex sole, and...
These terry Grippy Socks 2 Pack from Frugi are made from organic cotton with fab grippy soles, great for helping with those first steps! With...
£12.00
These knitted Fun Knee Tights from Frugi, in a Jewel Spot and Bee design with contrasting coloured heels and toes, are made from soft organic...
Kite Flower power t-shirt Rainbow Kite Flower power t-shirt Rainbow
40%
£10.80 £18.00
Our fun flower power t-shirt is the perfect companion for those days when you're looking for a dose of 'joie de vivre'! In our gorgeous...
Kite Farm play leggings Navy Kite Farm play leggings Navy
40%
£7.80 £13.00
These great little leggings featuring our original farm play all-over print are a must-have for the season for boys and girls alike. Made from hard-wearing...
Kite Ele knit romper Grey marl Kite Ele knit romper Grey marl
40%
£18.60 £31.00
Our gorgeous lightweight knit romper is perfect for playing or snoozing. This classic grey marl option features a beautiful navy ele embroidery detail. It is...
Kite Splish splash sleepsuit Cream Kite Splish splash sleepsuit Cream
40%
Our colourful splish splash sleepsuit is a post bathtime delight! The zip opening makes dressing and changing speedy and simple. With cosy cuffs, integrated scratch...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£49.95
Froddo shoes are created using natural colours with beautiful details. Ultra-light, breathable and comfortable natural leather footwear with 100% natural rubber soles and flat, removable,...
£30.00
This long-sleeved Little Annie Applique Cardigan from Frugi is made from 100% organic cotton in a Bumble Bee Yellow garter stitch. With an Elephant design...
These Lovely 2 Pack Muslins from Frugi, made from 100% organic cotton, are not only extra absorbent but they're also super soft on delicate skin....
£69.95
The red Salt-Water is one of the most popular colours and is the perfect summer sandal for all. Great paired with a pair of jeans...
£65.00
Our Salt-Water Original Sandal is defined by its little way hand stitched sole and signature plaited leather upper. All Salt-Waters come with rust proof buckles,...
£55.00
The Salt-Water Original in metallic rose gold starts in a child size 5 and runs all the way through to an adult size 9 -...
£55.00
Now available in mustard - a subtle pop of colour to suit all skin tones - our Sun-San Surfer sandal is the perfect all-rounder water...
£49.95
The Swimmer design is based on the original Salt-Water featuring a plaited leather design with adjustable buckled ankle strap. Part of the Sun-San Sandal range,...
£54.95
Girl’s running-shoe-style sneaker with built-in lights.
£49.90
£47.00
£49.80