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£25.00
Available for just £25, this scrumptiously super soft Mushroom Town Baby Gift Set is worth £37! Welcome brand new bundles of joy with this Mushroom Town 3-piece gift set....
£25.00
This beautifully soft Rainbow Dinos Gift Set is ideal for celebrating a new arrival! This 3 piece set features bestselling baby products presented in an...
Kite Farm play t-shirt Rainbow Kite Farm play t-shirt Rainbow
40%
£9.60 £16.00
Calling all farmyard fans! Our bright farm play t-shirt features a very special appliqué tractor design with our unforgettable rainbow yarn dyed stripe fabric. Farmyard...
£12.00
These Warm Up Welly Liners from Frugi, made from 100% recycled polyester in a Bumble Bee Yellow with a Rainbow embroidery on the fold over...
£28.00
These Puddle Buster Wellington Boots, from Frugi's Puddle Buster Range, are made with PVC free natural rubber with a comfy cotton lining - great for...
Kite Farm play dungarees Navy Kite Farm play dungarees Navy
40%
£13.80 £23.00
Comfy, practical and so gorgeous, these lovely stretch jersey dungarees in our farm play all-over print with contrast yellow cuffs and trims are a favourite...
£12.00
Frugi have teamed up with the National Trust to create an exclusive range for little ones inspired by the coastlines in the charity's care! This...
£20.00
A grey marl jumper, with an appliquéd and embroidered soft fleece reindeer motif.  It's father Christmas approved for your little elf.  Colour: Grey Composition: 83%...
£28.00
These bib style Puddle Buster Trousers, from Frugi's Puddle Busters range, are made from 100% PU coated recycled polyester. In a True Red with reflective...
£25.00
This super soft Puddle Ducks Baby Gift Set is great for celebrating new arrivals! In a Frugi classic Puddle Ducks print, this set is a...
Kite Rainbow-Rex t-shirt Green Kite Rainbow-Rex t-shirt Green
40%
£9.60 £16.00
Did you know that Rex means king in Latin!? Any little king (or queen!) of the dinosaurs will love this friendly design of such an...
Kite Polka duck dungarees Yellow Kite Polka duck dungarees Yellow
40%
£15.00 £25.00
We're quackers about these dungarees! With their adorable polka duck print they are so soft, comfy and versatile. With a little bit of stretch, popper...
£10.00
Super cute festive Rudolph has adorable fluffy knit antlers, a bright red nose and a smiley face. The legs are in a thin candy red...
£45.00
This waterproof Puddle Buster Coat, from Frugi's Puddle Busters range, is made from 100% PU coated recycled polyester. In a Rainbow Skies all over print,...
Kite Little duck bodysuit Yellow Kite Little duck bodysuit Yellow
40%
£7.80 £13.00
Our adorable yolk yellow bodysuit with little duck appliqué detail is simple and special, perfect for your little one and wonderfully soft and comfy too....
Kite Octopus splash bodysuits Multi Kite Octopus splash bodysuits Multi
30%
Be ready for double the delight with our two great little bodysuits. This super soft set of baby vests (that work great as t-shirts!) are...
Kite Rainbow jumper Rainbow Kite Rainbow jumper Rainbow
40%
£18.00 £30.00
£18.00 £30.00
What a showstopper! Our treasured rainbow jumper is super special, in a cosy, chunky knit with a coconut button raglan sleeve opening (up to and...
Kite Knee patch joggers Green Kite Knee patch joggers Green
40%
£12.00 £20.00
Our clover green knee patch joggers are on-trend and ready for action! Our contrasting navy knee patches give a fun look whilst protecting your little...
£3.50
Add some festive cuteness to your outfit. These solid festive red socks are teamed with forest green on the toes, heel and ankle cuff. On...
£12.00
These Warm Up Welly Liners from Frugi, made from 100% recycled polyester in a Pacific Aqua with an Elephant embroidery on the fold over cuff,...
£30.00
This long-sleeved Sofia Skater Dress from Frugi has a fab full skirt that is perfect for dancing and twirling around in! Made from super soft...
£20.00
Made from soft organic cotton, this Lovely Babygrow from Frugi comes in a Woodland Snooze all over print with contrasting Bumblebee Yellow binding and cuffs....
£32.00
This long-sleeved Sofia Skater Dress from Frugi has a fab full skirt that is perfect for dancing and twirling around in! Made from super soft...
In a Look At The Stars all over print, this NEW water resistant Splashing Sleeved Bib from Frugi is made from 100% recycled polyester with...
£45.00
The newest Frugi x National Trust range for little ones is inspired by night-time nature walks and nocturnal woodland creatures you might see along the...
£55.00
This waterproof Explorer All In One from Frugi, in a Polar Bears all over print, is made from 100% recycled polyester with fully taped seams...
Kite Little Boats Romper Kite Little Boats Romper
40%
£14.40 £24.00
£14.40 £24.00
Sail the seas in this classic, soft, and comfortable romper which is perfect for lovely little ones. Designed using a little boat all-over print in...
£31.00
Organic Cotton Knit A perfect extra layer of cosy warmth, this brand NEW lightweight Kian Knitted Jumper is made from 100% super soft organic cotton!...
£12.00
These knitted Fun Knee Tights from Frugi, in a Jewel Spot and Bee design with contrasting coloured heels and toes, are made from soft organic...
Kite Retro knit zippy Grey Kite Retro knit zippy Grey
40%
£18.00 £30.00
£18.00 £30.00
This trendy yet timeless style certainly brings cool vibes. A knitted 'bomber jacket' style, featuring a classic grey marl body with rainbow self knit sleeve...
Kite Ele knit romper Grey marl Kite Ele knit romper Grey marl
40%
£18.60 £31.00
Our gorgeous lightweight knit romper is perfect for playing or snoozing. This classic grey marl option features a beautiful navy ele embroidery detail. It is...
Kite Side stripe leggings Blue Kite Side stripe leggings Blue
40%
£7.80 £13.00
Our great little leggings feature rainbow striped taping on the sides for a splash of colour. These bonnie blue leggings are a must-have for this...
Kite Flower power t-shirt Rainbow Kite Flower power t-shirt Rainbow
40%
£10.80 £18.00
Our fun flower power t-shirt is the perfect companion for those days when you're looking for a dose of 'joie de vivre'! In our gorgeous...
Kite Farm play dress Navy Kite Farm play dress Navy
40%
£15.60 £26.00
£15.60 £26.00
Feel the fun with our farm play dress! Inspired by the happiness a day playing on the farm brings to little ones, we've created this...
£30.00
This long-sleeved Little Annie Applique Cardigan from Frugi is made from 100% organic cotton in a Bumble Bee Yellow garter stitch. With an Elephant design...
£14.00
This top selling Highland cow top,   features Blade & Rose' super soft fleece on the nose of our favourite character. Inspiration for this design came...
£10.00
This delightful design is made for the independent little one in your life. The leggings come in a lovely lilac, pink and white stripe, with...
£14.00
These tops are made from brushed cotton to make them extra soft on your child's skin, with a contrasting inner cuff for when they want...
£3.50
What does the fox wear? Fox Fluffy Socks of course! Our fantastic foxes across the world can become fantastic with these socks. Your little one...
£3.50
Blue socks with the cutest fluffy flying bee on the front. Composition 65% combed cotton, 20% nylon, 10% polyester, 5% spandex Colour: Teal/Yellow
£10.00
Stand out in these black and vanilla ice striped leggings with our fabulous Fox on the bum.  Fantastic for nature lovers, the monochrome stripe and...
£10.00
These knitted teal and hot pink unicorn leggings are hot to trot. Featuring our unique unicorn on the bottom, and two more on the front,...
£24.00
This Zip Up Babygrow from Frugi is made from soft organic cotton in a Soft White Cosmic Wave all over print with Pacific Aqua binding...
£42.00
Great for keeping little ones warm and cosy, this fab Snuggle Suit from Frugi is made from soft organic cotton in an Indigo Look At...
£12.00
The newest Frugi x National Trust range for little ones is inspired by night-time nature walks and nocturnal woodland creatures you might see along the...
£22.00
These NEW Norah 2 Pack Tights from Frugi, in a Abisko Sky Spot and Indigo Blue, are made from soft organic cotton with contrasting coloured...
£12.50
This 3 pack of Rock My Socks from Frugi are made from soft organic cotton with a touch of stretchy elastane to help them last...
£8.00
These NEW Rudy Rib Socks 2 Pack from Frugi are made from soft organic ribbed cotton for keeping feet warm and cosy! With contrasting coloured...
£44.00
Keep kids warm and cosy in this Big Snuggle Suit from Frugi, made from soft and cosy organic cotton. In an Indigo Look At The...
£12.00
These terry Grippy Socks 2 Pack from Frugi are made from organic cotton with fab grippy soles, great for helping with those tricky first steps!...
£28.00
These Explorer Wellington Boots from Frugi are made with PVC free natural rubber with a comfy cotton lining - great for keeping little feet and...
£25.00
This beautifully soft Baby Gift Set is ideal for celebrating new arrivals! This 3 piece set features our bestselling baby products presented in a gorgeous...
These terry Grippy Socks 2 Pack from Frugi are made from organic cotton with fab grippy soles, great for helping with those first steps! With...
Kite Farm play leggings Navy Kite Farm play leggings Navy
40%
£7.80 £13.00
These great little leggings featuring our original farm play all-over print are a must-have for the season for boys and girls alike. Made from hard-wearing...
Kite Sea Breeze dungarees Pink Kite Sea Breeze dungarees Pink
40%
£13.80 £23.00
Our sweet Sea Breeze dungarees are so soft, comfy and versatile, they'll go with so much and are the perfect choice for little crawlers, walkers...
Kite Splish splash sleepsuit Cream Kite Splish splash sleepsuit Cream
40%
£13.20 £22.00
Our colourful splish splash sleepsuit is a post bathtime delight! The zip opening makes dressing and changing speedy and simple. With cosy cuffs, integrated scratch...
£11.00
Junior Santa leggings have festive fluffy Santa on the legs. These are ideal for the older Blade and Rose fans and they are a suitable...
£14.00
It's a magical, mystical, flying unicorn, and most importantly, it sparkles. This pale pink top is guaranteed to cause squeals of delight, and we predict...
£3.50
Hot pink with a fresh teal heal and a rainbow on the front. Composition 65% combed cotton, 20% nylon, 10% polyester, 5% spandex Colour: Pink/Teal...
£14.00
With a muted colour scheme of greys, whites and a little dash of royal blue, pip is the perfect addition to any kids wardrobe. Featuring...
£14.00
In a soft jersey cotton with poppers on the shoulders to enable easy dressing.  Wear with : Fox Cotton Shorts, Fox Knitted Shorts Style with...
£3.50
£3.50
Have Pip the Badger come along on the adventures. Royal blue is complemented by the green tones on the toes, heel and cuff, featuring our...
£3.50
£13.00
A pretty combination of hot pink, dark teal, sky blue and sunshine yellow, this bobble hat is sure to make you smile. With a fleece...
£10.00
With fine tonal teal and navy stripes, and a contrasting mustard bum, there's nothing ferocious about Frankie!  These leggings are stretchy and seamless to enable...
£10.00
Say hello to these cheeky Highland Cow Leggings with the colourful character hes even sticking his tongue out! 75% Cotton 20% Nylon 5% Spandex Suitable...
£10.00
Look at those funky contrasting stripes! Pip the Badger will no longer be nocturnal, but will proudly be seen during the day too. These leggings...
£25.00
This sweet grey hoodie features friendly Pip on the hood with 3D ears poking out of the top!  Composition Body: 60% cotton, 40% polyester Hood...
£10.00
These tonal teal leggings have a fluffy bee on the bum. They are fresh, fun and funky for all baby bees. These leggings are stretchy...
£25.00
£25.00
Get ready to channel your inner unicorn with this bright, fun and amazing unicorn hoodie.  A flying unicorn character sits on the hood, with 3D...
£10.00
This bold and bright striped pair of leggings brings all the joy to the fair, home. With our characterful Carnival Horse on the bum, it's...
£24.00
This Zennor Zip Up Romper from Frugi is made from soft organic cotton in an Abisko Polar Bears print with contrasting Falun Red binding and...
£28.00
Great for snuggling into at bedtime, this Zennor Zip Up All In One from Frugi is made from soft organic cotton. In an Abisko Polar...
£20.00
Made from soft organic cotton, this Riley Romper from Frugi comes in a Woodland Friends print with long rib cuffs that unfold, making it last...
£30.00
This long-sleeved Sofia Skater Dress from Frugi has a fab full skirt that is perfect for dancing and twirling around in! Made from super soft...
£42.00
Ideal for keeping warm and cosy, this classic Snuggle Fleece from Frugi is made from 100% organic cotton in an In The Wild all over...
£34.00
This NEW two piece Oscar Outfit from Frugi is made from soft and snuggly organic cotton. The Grey Marl long-sleeved top has a Star applique...
£20.00
An essential for little wardrobes, these classic Frugi Parsnip Pants are made from super soft organic cotton in a Woodland Snooze print! Designed with lots...
£42.00
Great for keeping little ones warm and cosy, this fab Snuggle Suit from Frugi is made from soft organic cotton in a Rainbow Flight print....
£40.00
This NEW two piece Pippa Pinafore Outfit from Frugi, made from soft organic cotton, is a fab ready to go outfit! The dress, in an...
£42.00
This Rain Or Shine Suit, in a Look At The Stars all over print, is made from 100% recycled polyester with a soft peached finish....
Frugi Harriet Hoody Dress, Indigo Look at the Stars Frugi Harriet Hoody Dress, Indigo Look at the Stars
50%
£19.00 £38.00
This comfy organic cotton Harriet Hoody Dress from Frugi, in an Indigo Look At The Stars, has a hand warmer pocket on the front and...
£7.50
These NEW Brilliant Boot Socks from Frugi are made from soft organic cotton terry with a touch of stretchy elastane. In an Indigo Blue and...
£7.50
These NEW Brilliant Boot Socks from Frugi are made from soft organic cotton terry with a touch of stretchy elastane. In an India Ink and...
£44.00
Keep kids warm and cosy in this Big Snuggle Suit from Frugi, made from soft and cosy organic cotton. In a Rainbow Flight print, this...
These Explorer Wellington Boots from Frugi are made with PVC free natural rubber with a comfy cotton lining - great for keeping little feet and...
£36.00
This zip-up Hayle Hoody from Frugi, in an Indigo Blue, is made from soft and cosy organic cotton. With a Rainbow applique on the front,...
£38.00
This zip-up Dorothy Hoody from Frugi, in an Abisko Stars print with a Rainbow applique on the front, is perfect for chilly days. Made from...
£14.00
One for the mini farmer in your life. The fresh blue top reminds of summer days on the Farmyard. The embroidered and applique tractor motif is...
These NEW Explorer Wellington Boots from Frugi are made with PVC free natural rubber with a comfy cotton lining - great for keeping little feet...
Kite Wavy daisy dress Pink Kite Wavy daisy dress Pink
40%
£18.60 £31.00
£18.60 £31.00
Dream of days making daisy chains this season with our fabulous wavy daisy dress. Spot the colourful bunting stripe on one side and the pink...
Kite Sea Breeze bodysuit Cream Kite Sea Breeze bodysuit Cream
40%
£9.60 £16.00
Our sweet cream Sea Breeze bodysuit with delicate pink flower embroidery detail on a Peter Pan collar is oh so special, perfect for your little...
£14.00
£14.00
Kite Little seal socks
40%
£7.80 £13.00
£7.80 £13.00
With our adorable little deer print on one side and lovely flora print on the other, this adjustable organic cotton bib is a super useful...
£3.50
£11.00
Everyone loves a Unicorn and this majestic horse runs around both legs of these trendy older leggings. Designed for older children these leggings have navy...
£14.00
Your little one will be looking festive in this long sleeve cotton red top with the words I Believe on the front. Designed to match...