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Kite Farm play jumper Blue Kite Farm play jumper Blue
30%
£19.60 £28.00
£19.60 £28.00
Have fun on the farm in our jumper! This midweight knitted number features a lovely intarsia tractor design, the perfect accompaniment for any little farm...
Parsnip Pants, Indigo India Parsnip Pants, Indigo India
20%
An essential for little wardrobes, these classic Frugi Parsnip Pants are made from super soft organic cotton in an Indigo India all over print! Designed...
Kite Farm play t-shirt Rainbow Kite Farm play t-shirt Rainbow
30%
£11.20 £16.00
Calling all farmyard fans! Our bright farm play t-shirt features a very special appliqué tractor design with our unforgettable rainbow yarn dyed stripe fabric. Farmyard...
Kite Farm play dungarees Navy Kite Farm play dungarees Navy
30%
£16.10 £23.00
Comfy, practical and so gorgeous, these lovely stretch jersey dungarees in our farm play all-over print with contrast yellow cuffs and trims are a favourite...
Bobux Navy Tidal Sandal I-Walk & Kid+
20%
£39.96 £49.95
The Tidal sandal is made from fast-drying leather, unlined at the front to optimise the quick-dry effect, and lined at the heel to keep growing...
Frugi Spring Skater Dress, Bengal Bay Frugi Spring Skater Dress, Bengal Bay
30%
Designed specifically with little dancers in mind, this best-selling Spring Skater Dress has a gorgeous full circular skirt that is perfect for twirling and whirling!...
Salt-Water Original Adult Tan Salt-Water Original Adult Tan
20%
£52.00 £65.00
The tan Salt-Water was the first ever Salt-Water to come out of the Hoy workshop back in 1944. Over 75 years later and this iconic...
Salt-Water Original Adult Rose Gold Salt-Water Original Adult Rose Gold
20%
The Salt-Water Original in metallic rose gold starts in a child size 5 and runs all the way through to an adult size 9 -...
Frugi Chambray Reversible hat, Soft White/Flowers Frugi Chambray Reversible hat, Soft White/Flowers
30%
This Chambray Reversible Hat from Frugi has a Ditsy Flower Valley all over print on one side and a Chambray design on the other side,...
Libby Leggings Foxglove Rainbow Stripe
30%
In a Foxglove Rainbow Stripe, these Libby Stiped Leggings from Frugi are an essential for layering under dresses and skirts. With a comfy elasticated waistband,...
Kite Rainbow-Rex t-shirt Green Kite Rainbow-Rex t-shirt Green
30%
£11.20 £16.00
Did you know that Rex means king in Latin!? Any little king (or queen!) of the dinosaurs will love this friendly design of such an...
Kite Polka duck dungarees Yellow Kite Polka duck dungarees Yellow
30%
£17.50 £25.00
We're quackers about these dungarees! With their adorable polka duck print they are so soft, comfy and versatile. With a little bit of stretch, popper...
Salt-Water Original Youth Rose Gold Salt-Water Original Youth Rose Gold
20%
£44.00 £55.00
The Salt-Water Original in metallic rose gold starts in a child size 5 and runs all the way through to an adult size 9 -...
Salt-Water Original Child Shiny Fuchsia Salt-Water Original Child Shiny Fuchsia
20%
£44.00 £55.00
The Salt-Water Original Sandal in shiny fuchsia is part of our premium range and comes in a shiny patent finish with silver rust proof buckles. ...
Frugi Pretty Collar Body 2 Pack, Flower Multipack Frugi Pretty Collar Body 2 Pack, Flower Multipack
30%
This NEW short-sleeved Pretty Collar Body 2 Pack from Frugi is made from 100% organic cotton making it soft and gentle against babies' skin! With...
The National Trust Grippy Socks 2 Pack Puffin
30%
£8.40 £12.00
Frugi have teamed up with the National Trust to create an exclusive range for little ones inspired by the coastlines in the charity's care! This...
Kite Knee patch joggers Green Kite Knee patch joggers Green
30%
£14.00 £20.00
Our clover green knee patch joggers are on-trend and ready for action! Our contrasting navy knee patches give a fun look whilst protecting your little...
Kite Polka duck sleepsuit Grey marl Kite Polka duck sleepsuit Grey marl
30%
Our adorable polka duck sleepsuit will have you quacking with delight! The zip opening makes dressing and changing speedy and simple. With cosy cuffs, integrated...
Kite Octopus splash bodysuits Multi Kite Octopus splash bodysuits Multi
30%
Be ready for double the delight with our two great little bodysuits. This super soft set of baby vests (that work great as t-shirts!) are...
Kite Little duck bodysuit Yellow Kite Little duck bodysuit Yellow
30%
£9.10 £13.00
Our adorable yolk yellow bodysuit with little duck appliqué detail is simple and special, perfect for your little one and wonderfully soft and comfy too....
IW Summit Navy + Red
20%
£34.40 £43.00
£34.40 £43.00
The Summit is the new action sandal ideal for all terrain adventures. In a navy and red colourway, the Summit features bungy elastic that accommodates...
Kite Rainbow jumper Rainbow Kite Rainbow jumper Rainbow
30%
£21.00 £30.00
£21.00 £30.00
What a showstopper! Our treasured rainbow jumper is super special, in a cosy, chunky knit with a coconut button raglan sleeve opening (up to and...
Bobux Navy Jump Sandal I-Walk & Kid+
20%
£39.96 £49.95
The Jump sandal is a strappy, closed-toe style that provides plenty of breathability while protecting delicate little toes. The strap closure, featuring the signature Bobux...
Salt-Water Original Adult Pewter Salt-Water Original Adult Pewter
20%
£52.00 £65.00
Meet the Salt-Water Original in pewter. This gun metal silver is an updated twist on our traditional silver metallic and will cause some serious sandal...
Frugi Safia Smocked Dungaree, Ditsy Flower Valley Frugi Safia Smocked Dungaree, Ditsy Flower Valley
30%
These NEW Safia Smocked Dungarees from Frugi are made from lightweight and soft organic cotton in a Ditsy Flower Valley all over print, ideal for...
Frugi Hallie Linen Dress, India Ink/Flowers Frugi Hallie Linen Dress, India Ink/Flowers
30%
This NEW Hallie Chambray Dress from Frugi is made from 100% organic cotton with 3D flower detailing at the bottom of the skirt. With a...
Kite Little Boats Romper Kite Little Boats Romper
30%
£16.80 £24.00
£16.80 £24.00
Sail the seas in this classic, soft, and comfortable romper which is perfect for lovely little ones. Designed using a little boat all-over print in...
Kite Retro knit zippy Grey Kite Retro knit zippy Grey
30%
£21.00 £30.00
£21.00 £30.00
This trendy yet timeless style certainly brings cool vibes. A knitted 'bomber jacket' style, featuring a classic grey marl body with rainbow self knit sleeve...
Kite Side stripe leggings Blue Kite Side stripe leggings Blue
30%
£9.10 £13.00
Our great little leggings feature rainbow striped taping on the sides for a splash of colour. These bonnie blue leggings are a must-have for this...
Kite Flower power t-shirt Rainbow Kite Flower power t-shirt Rainbow
30%
£12.60 £18.00
Our fun flower power t-shirt is the perfect companion for those days when you're looking for a dose of 'joie de vivre'! In our gorgeous...
Kite Farm play dress Navy Kite Farm play dress Navy
30%
£18.20 £26.00
£18.20 £26.00
Feel the fun with our farm play dress! Inspired by the happiness a day playing on the farm brings to little ones, we've created this...
Kite Ele knit romper Grey marl Kite Ele knit romper Grey marl
30%
£21.70 £31.00
Our gorgeous lightweight knit romper is perfect for playing or snoozing. This classic grey marl option features a beautiful navy ele embroidery detail. It is...
SU Summit Blueberry + Neon
20%
IW Zap II Seashell
20%
£34.40 £43.00
£34.40 £43.00
Under the seashell pink colourway of the leather Zap sandal is more than meets the eye! With a fast-drying leather upper, the toe of the...
Geox J WADER B. A - MESH NAVY/ORANGEFLUO Geox J WADER B. A - MESH NAVY/ORANGEFLUO
20%
£34.00 £42.50
Boy’s water-friendly sandal with a comfortable breathable design.
KP Tropicana II Gold
20%
£36.80 £46.00
£36.80 £46.00
Crafted from fast-drying leather, active kids can cool off in warm weather without water exposure affecting the condition of their Tropicana sandals. With an elegant...
Frugi Kian Knitted Jumper Frugi Kian Knitted Jumper
30%
£21.70 £31.00
£21.70 £31.00
Organic Cotton Knit A perfect extra layer of cosy warmth, this brand NEW lightweight Kian Knitted Jumper is made from 100% super soft organic cotton!...
Frugi Harbour Swim Hat
30%
Organic Cotton Chambray & Organic Cotton Poplin The large brim is designed to keep your little one's head, face and ears well shaded and out...
Frugi Dolly Muslin Outfit
28%
Inspired by majestic Indian elephants, this two piece Dolly Muslin Outfit is super soft and lightweight making it perfect for keeping your little one cool...
Salt-Water Original Youth Shiny Fuschia Salt-Water Original Youth Shiny Fuschia
20%
£47.96 £59.95
The Salt-Water Original Sandal in shiny fuchsia is part of our premium range and comes in a shiny patent finish with silver rust proof buckles. ...
Salt-Water Original Youth Shiny Yellow Salt-Water Original Youth Shiny Yellow
20%
£44.00 £55.00
The first model to come out of the Salt-Water Sandals workshop in 1944, the Original is defined by its little way stitched rubber sole and...
Salt-Water Original Child Shiny Yellow Salt-Water Original Child Shiny Yellow
20%
£44.00 £55.00
The first model to come out of the Salt-Water Sandals workshop in 1944, the Original is defined by its little way stitched rubber sole and...
Salt-Water Original Adult Shiny Yellow Salt-Water Original Adult Shiny Yellow
20%
£52.00 £65.00
The first model to come out of the Salt-Water Sandals workshop in 1944, the Original is defined by its little way stitched rubber sole and...
Salt-Water Original Adult Gold Salt-Water Original Adult Gold
20%
The Salt-Water Original in gold is part of our premium range and comes in a lovely pale metallic finish. A comfortable and fashion forward strappy...
Salt-Water Shark Child Navy Salt-Water Shark Child Navy
20%
£39.96 £49.95
£39.96 £49.95
The Shark is a traditional closed toe fisherman sandal. As with all sandals in the Sun-San Sandal range its features include, waterproof leather uppers, adjustable...
Frugi Fun Knee Tights, Jewel Spot/Bee Frugi Fun Knee Tights, Jewel Spot/Bee
30%
£8.40 £12.00
These knitted Fun Knee Tights from Frugi, in a Jewel Spot and Bee design with contrasting coloured heels and toes, are made from soft organic...
Little Annie Applique Cardigan, Bumble Bee/Elephant Little Annie Applique Cardigan, Bumble Bee/Elephant
30%
£21.00 £30.00
This long-sleeved Little Annie Applique Cardigan from Frugi is made from 100% organic cotton in a Bumble Bee Yellow garter stitch. With an Elephant design...
Parsnip Dungaree, Colbalt Big Cats Parsnip Dungaree, Colbalt Big Cats
30%
These Parsnip Dungarees from Frugi, in a Cobalt Big Cats all over print, are made from soft organic cotton. With button up shoulder straps, these...
£186.00
Ideally suited for those who want a simple, economical and quick drying option. Just choose your absorbency, insert the bamboo pad(s) and liner into wrap...
Kite Little Boats Sun Hat Kite Little Boats Sun Hat
30%
£10.50 £15.00
£10.50 £15.00
This lovely little boats sun hat in a breathable chambray fabric is a firm favourite this season. Fully reversible, with a versatile solid blue on...
Kite Farm play leggings Navy Kite Farm play leggings Navy
30%
£9.10 £13.00
These great little leggings featuring our original farm play all-over print are a must-have for the season for boys and girls alike. Made from hard-wearing...
Kite Sea Breeze dungarees Pink Kite Sea Breeze dungarees Pink
30%
£16.10 £23.00
Our sweet Sea Breeze dungarees are so soft, comfy and versatile, they'll go with so much and are the perfect choice for little crawlers, walkers...
Kite Splish splash sleepsuit Cream Kite Splish splash sleepsuit Cream
30%
£15.40 £22.00
Our colourful splish splash sleepsuit is a post bathtime delight! The zip opening makes dressing and changing speedy and simple. With cosy cuffs, integrated scratch...
SU Summit Navy + Red
20%
£30.40 £38.00
£30.40 £38.00
SU Zap Blueberry
20%
£28.00 £35.00
£28.00 £35.00
The bright and bold leather of the Zap sandal is more than meets the eye! The ever-popular Step Up style features a unique fast-drying leather...
Bobux IW Zap II Yellow
20%
£34.40 £43.00
£34.40 £43.00
Under the bright yellow colourway of the leather Zap sandal is more than meets the eye! With a fast-drying leather upper, the toe of the...
IW Summit Guava + Mist
20%
£34.40 £43.00
£34.40 £43.00
The Summit is the new action sandal ideal for all terrain adventures. In a guava and mist colourway, the Summit features bungy elastic that accommodates...
Bobux IW Tidal Red
20%
£33.60 £42.00
£33.60 £42.00
A clean, simple design with contrasting white sole. The Tidal sandal is made from fast-drying leather, unlined at the front to optimise the quick-dry effect...
Salt-Water Sweetheart Child Rose Gold Salt-Water Sweetheart Child Rose Gold
20%
£39.96 £49.95
Meet the Sun-San Sweetheart in rose gold - a pretty girls sandal with heart shape cut-outs and scalloped edges. The entire Sun-San Sandal range comes...
Ricosta EBI Nautic
20%
£39.96 £49.95
£39.96 £49.95
Bobux Yellow Zap Sandal  Step Up (First Walkers)
20%
£27.96 £34.95
Under the bright yellow colourway of the leather Zap sandal is more than meets the eye! With a fast-drying leather upper, the toe of the...
Bobux Mint Zap Sandal  Step Up (First Walkers)
20%
£27.96 £34.95
The mint colourway of the leather Zap sandal is more than meets the eye! The toe of the Zap sandal is left unlined to optimise...
Bobux Red Driftwood Sandal I-Walk & Kid+
20%
£36.76 £45.95
The Driftwood sandal is completely openable for ease of fit, and its double strap fastening also provides excellent adjustability across the toe and ankle. Suitable...
Bobux Dark Pink Jump Sandal I-Walk & Kid+
20%
£39.16 £48.95
The Jump sandal is a strappy, closed-toe style that provides plenty of breathability while protecting delicate little toes. The strap closure, featuring the signature Bobux...
KP Summit Navy + Red
20%
£36.80 £46.00
£36.80 £46.00
The Summit is our new action sandal ideal for all terrain adventures. In a classic navy and red colourway, the Summit features bungy elastic that...
Frugi Tabitha Trapeze Dress, At the Taj Frugi Tabitha Trapeze Dress, At the Taj
30%
In a pretty all over print that is inspired by one of the most beautiful buildings to have ever been created, the Taj Mahal! Fully...
Salt-Water Original Youth Red Salt-Water Original Youth Red
20%
The red Salt-Water is one of the most popular colours and is the perfect summer sandal for all. Great paired with a pair of jeans...
Salt-Water Original Adult Black Salt-Water Original Adult Black
20%
£52.00 £65.00
The black Salt-Water Original is a simple and iconic sandal composed from 100% waterproof leather plaited upper, hand stitched rubber sole and metallic rust proof...
Salt-Water Original Adult Red Salt-Water Original Adult Red
20%
£52.00 £65.00
The red Salt-Water is one of the most popular colours and is the perfect summer sandal for all. Great paired with a pair of jeans...
Salt-Water Original Child Rose Gold Salt-Water Original Child Rose Gold
20%
£44.00 £55.00
The Salt-Water Original in metallic rose gold starts in a child size 5 and runs all the way through to an adult size 9 -...
Salt-Water Original Adult Claret Salt-Water Original Adult Claret
20%
£52.00 £65.00
Our Salt-Water Original Sandal is defined by its little way hand stitched sole and signature plaited leather upper. All Salt-Waters come with rust proof buckles,...
Salt-Water Original Adult Mustard Salt-Water Original Adult Mustard
20%
£52.00 £65.00
The first Salt-Water Sandal to be released in the 1940s, the Salt-Water Original is defined by its hand stitched, super comfortable rubber sole topped with...
Salt-Water Original Adult Silver Salt-Water Original Adult Silver
20%
£52.00 £65.00
The silver Original is the official Marine Conservation Society sandal with  10% of all Salt-water profits going directly to our amazing charity partner. It is part...
Salt-Water Surfer Youth Mustard Salt-Water Surfer Youth Mustard
20%
£44.00 £55.00
Now available in mustard - a subtle pop of colour to suit all skin tones - our Sun-San Surfer sandal is the perfect all-rounder water...
Salt-Water Surfer Youth Pewter Salt-Water Surfer Youth Pewter
20%
£44.00 £55.00
The Surfer comes in several lovely colours, and a range of finishes including shiny patent and metallic leather. The Surfer pewter is your classic two...
Frugi Little Knitted Leggings, Rainbow Stripe/Truck Frugi Little Knitted Leggings, Rainbow Stripe/Truck
30%
Made from soft organic cotton, these comfy Little Knitted Leggings from Frugi are great for keeping little legs warm and cosy. In a Rainbow Stripe,...
Frugi Grippy Socks 2 Pack, Duck Multipack Frugi Grippy Socks 2 Pack, Duck Multipack
30%
£8.40 £12.00
These terry Grippy Socks 2 Pack from Frugi are made from organic cotton with fab grippy soles, great for helping with those first steps! With...
Pediped Sydney Flex, Chocolate Brown
40%
£26.37 £43.95
Sydney is the perfect sandal for cruising around town this summer. Your little one’s feet will stay cool in this breathable and ultra-comfortable fisherman sandal....
Pediped Nikki Grip n Go, Champagne
40%
£23.97 £39.95
With cutout detailing, arch support, and a memory foam insole, these Pediped® sandals provide style and comfort for your on-the-go fashionista. G2 TechnologyTM offers her...
Frugi Peek a Boo Aubergine Lost Words Dress Frugi Peek a Boo Aubergine Lost Words Dress
30%
With a fun Squirrel applique on one side and a gorgeous Aubergine Lost Words print on the other side, this is two dresses rolled into...
Frugi Amber Applique Top India Ink/Bee
30%
Beautiful as can bee! This short-sleeved Amber Applique Top has a gorgeous Bumblebee character applique on the front with pretty floral embroidery and fun zig-zag...
Kite Wavy daisy dress Pink Kite Wavy daisy dress Pink
30%
£21.70 £31.00
£21.70 £31.00
Dream of days making daisy chains this season with our fabulous wavy daisy dress. Spot the colourful bunting stripe on one side and the pink...
Kite Sea Breeze bodysuit Cream Kite Sea Breeze bodysuit Cream
30%
£11.20 £16.00
Our sweet cream Sea Breeze bodysuit with delicate pink flower embroidery detail on a Peter Pan collar is oh so special, perfect for your little...
Kite Little seal socks
30%
£9.10 £13.00
£9.10 £13.00
With our adorable little deer print on one side and lovely flora print on the other, this adjustable organic cotton bib is a super useful...
Kid+P Tidal Yellow
20%
£36.00 £45.00
£36.00 £45.00
A clean, simple design with contrasting white sole. The Tidal sandal is made from fast-drying leather, unlined at the front to optimise the quick-dry effect...
IW Tropicana II Gold
20%
£34.40 £43.00
£34.40 £43.00
Crafted from fast-drying leather, active kids can cool off in warm weather without water exposure affecting the condition of their Tropicana sandals. With an elegant...
I-Walk Tidal Yellow
20%
£33.60 £42.00
£33.60 £42.00
A clean, simple design with contrasting white sole. The Tidal sandal is made from fast-drying leather, unlined at the front to optimise the quick-dry effect...
I-Walk Tidal Navy
20%
£33.56 £41.95
£33.56 £41.95
A clean, simple design with contrasting white sole. The Tidal sandal is made from fast-drying leather, unlined at the front to optimise the quick-dry effect...
Salt-Water Sweetheart Youth Red Salt-Water Sweetheart Youth Red
20%
£39.96 £49.95
Our entire Sun-San Sandal range is made with 100% waterproof leather, rust proof buckles and comes on a bouncy soft sole. The Sweetheart is a...
Salt-Water Sweetheart Child Red Salt-Water Sweetheart Child Red
20%
£36.00 £45.00
The entire Sun-San Sandal range is made with 100% waterproof leather, rust proof buckles and comes on a bouncy soft sole. The Sweetheart is a...
Salt-Water Sweetheart Child Shiny Yellow Salt-Water Sweetheart Child Shiny Yellow
20%
£39.96 £49.95
The Sweetheart Shiny Yellow sandal is your classic two strap, double buckle Jesus sandal - perfect for adjusting to wide or narrow feet. It comes...
Ricosta EBI Senf
20%
£39.96 £49.95
£39.96 £49.95
Ricosta Gery Graphit/Candy Sandals
20%
£32.00 £40.00
Great Sandal for active girls Elasticated bungee lace and rip tape fastening Rugged flexible Sole Closed in toe Machine washable  Medium width fitting
Bobux White Zap Sandal  Step Up (First Walkers)
20%
£27.96 £34.95
A simple white colourway of the leather Zap sandal is more than meets the eye! With a fast-drying leather upper, the toe of the Zap...
Bobux Strawberry Zap Sandal  Step Up (First Walkers)
20%
£27.96 £34.95
Under the bold strawberry colourway of the leather Zap sandal is more than meets the eye! With a fast-drying leather upper, the toe of the...
Bobux Seashell Zap Sandal  Step Up (First Walkers)
20%
£27.96 £34.95
Under the stylish seashell colourway of the leather Zap sandal is more than meets the eye! With a fast-drying leather upper, the toe of the...
Bobux Navy Jump Sandal Step Up (First Walkers)
20%
The Jump sandal is a strappy, closed-toe style that provides plenty of breathability while protecting delicate little toes. The strap closure, featuring the signature Bobux...
Bobux Yellow Tidal Sandal I-Walk & Kid+
20%
£36.76 £45.95
The Tidal sandal is made from fast-drying leather, unlined at the front to optimise the quick-dry effect, and lined at the heel to keep growing...
Bobux IW Tropicana Sandal Watermelon
20%
£39.96 £49.95
Crafted from fast-drying leather, active kids can cool off in warm weather without water exposure affecting the condition of their Tropicana sandals. With an unlined...
Bobux Watermelon Jump Sandal I-Walk & Kid+
20%
£36.76 £45.95